Where passion meets opportunity
The best of your adventures is the one you have yet to sail!
Your Purpose
MSC Cruises, the world's third largest cruise line brand, is expanding its eCommerce team in the USA. Reporting to the Vice President of eCommerce, the Senior Manager of eCommerce Content develops, maintains, and executes the content strategy for msccruisesusa.com. This position is responsible for understanding and communicating our brand and products, as well as driving our merchandising mix, from the category level, down to individual products. This position strives to connect each customer with the products that best meet their needs, by focusing on the shopping experience to maximize conversion rates, revenue and ROI.
MSC Cruises USA is an equal opportunity employer that complies with EEOC rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.
Your Impact
Develop and implement content strategy to create compelling and engaging website experience for website visitors at all stages of user journey for maximum conversion.
Leverage analytics tools, such as Contentsquare and Google Analytics, to identify important insights, create success metrics, analyze performance, and make data-driven recommendations on opportunities to improve the user experience.
Manage the content governance model as well as the editorial and publishing calendar for the website to ensure content is up to date, relevant, and of value to target audiences.
Define the content style guide for authoring content via the Sitecore CMS including the selection of templates, components, and modules, and the parameters of the asset for copy, images, video, tagging, SEO metadata, etc.
Constantly evaluate and recommend improvements to navigation, taxonomy, and attribute adjustments, as well as CMS design and functionality upgrades.
Conduct ongoing site audits across entire user journey to ensure content accuracy, quality, and functional performance.
Work with SEO resources to develop and implement SEO strategy that positively impacts traffic, engagement, lead generation, and other established website KPIs.
Review site content for ADA compliance and lead efforts to ensure accessibility.
Independently manage internal / external resources to support unpredictable and dynamic projects with quick turnarounds, on time and within budget.
Coordinate the alignment with our corporate office for content localization.
Your Journey so far
Strong skills in creating original content targeting specific audiences and meeting company objectives.
Expertise in using SEO best practices to write creative copy, including effective keyword placement.
Knowledge of Google Analytics (a must) and Contentsquare (desired).
Versed in the use of Content Management Systems (Sitecore experience is a plus).
Extremely computer literate, with the ability to write, interpret, and edit HTML scripts or batch upload data in CSV format.
Proven ability to lead and own projects with minimal supervision.
Strong leadership skills with a track record of effective management.
Cruise and/or travel industry experience is a plus.
Your Essentials
Bachelor’s degree in English, Communications, Business Administration, Marketing, or a relevant subject; or 5+ years of related experience.
Excellent verbal communication skills with a native command of the English language.
Extreme attention to detail.
Our commitment
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!
